A new study by Maritz Motivation Solutions dispels some of the assumptions that many retailers held about consumer loyalty programs. With data gathered from surveying 2,000 consumers, Maritz was able to disprove four myths retailers have about their consumers and loyalty programs. Myth #1: Consumers don’t want to pay to join loyalty programs. The survey [...]
It comes as no surprise that customers who experience long wait times at the pharmacy will quickly become dissatisfied. When told that a prescription will be ready at a given time, customers expect it will be ready without further delay. However, particularly in underserved communities, wait times can sometimes fluctuate unpredictably. Perception plays a large part in determining [...]
After decades of the number of independent pharmacies shrinking due to closures and buyouts, they are now making a comeback. This is no small feat. Larger pharmacies often have an advantage over the independents because they contract with insurers to handle prescription plans for their health plans through larger PBMs. But despite this advantage, the [...]
You already know that establishing a pharmacy loyalty program is an effective way to attract customers. You might not know they also encourage additional spending in order to take advantage of the program. In fact, according to a study by Accenture Interactive last year, customer loyalty program members were responsible for 12 to 18 percent more [...]
Pharmacies have to be careful about compliance, or they could be charged with and even convicted of fraud related to Medicare or another government program. Fraud can occur at every level of a pharmacy; even pharmacy employees can commit fraud. Because of this, it's important to implement an effective pharmacy compliance program. There are two [...]
Wait times are a major concern for medical facilities and pharmacies alike. People who need treatment don't like waiting, after all, and it's in the pharmacy's best interest to improve the customer experience. Here are some of the latest tips for cutting wait time and ensuring customers are able to receive their prescriptions faster. Standardized [...]
The over-prescription of painkillers has drastically increased opiod abuse throughout the country. Described as an epidemic, this has mobilized the medical community and government agencies to take action. The CDC provides resources for states to set up preventative programs designed to improve prescribing standards, control the market and protect high-risk patients. They encourage each state [...]
Spreading the word of a new medication is more than advertising in television ads and magazine spots. It often begins with the doctor's office and other medical professionals, because those in the medical community need to understand how a medication works. If they only have experience prescribing a certain kind of medication, they are not [...]
Co-pay coupons are designed to help reduce the cost of medication to patients. Insurance companies do not always cover certain forms of medication in full. When a patient saves money on medication, they are more likely to refill their prescription instead of going without. In order to maximize the use of co-pay coupons, it is [...]
The specialty pharmacy network is a growing division within the pharmaceutical industry. Medications available there are typically injected or infused and are used to treat more complex medical conditions. For some of these drugs, prescriptions can only be filled at a retail specialty pharmacy and not the standard corner drug store. Direct With Insurance Providers [...]