The world of marketing has expanded into the digital sphere. Pharma companies need to adapt their business to this change and bring their field into the digital age. Here are some tips on strategic digital marketing for pharmaceutical companies: 1. Focus on the Customer Customers turn to the internet seeking answers about specific problems they're [...]
Health Information Technology (HIT) is rapidly developing, and physicians recognize its valuable role in improving quality of care. A comprehensive implementation of HIT can greatly improve healthcare safety and outcomes while increasing the accuracy of diagnoses. Here are some strategies for maximizing the benefits of HIT: Acceptable Cost to adopt? HIT adoption can be an [...]
As technology changes and advances so do the industries that are affected by technology. This couldn't be more true for the pharmaceutical industry. 1. A One Card Solution Having everything a patient needs at their fingertips with just one RX card that provides patient benefits, such as copay assistance, is one of the latest tech [...]
Mobile technology has revolutionized the way people use the internet at home and on the move. Here are some ways the pharmaceutical industry plans to adapt: What is Mobile Healthcare or mHealth? Mobile healthcare (mHealth) solutions make existing healthcare systems more efficient by facilitating patient-doctor relationships. The term mobile healthcare is a vast umbrella that [...]
1. Have the funding. A pharmaceutical business requires millions of dollars to set up. Investors should be petitioned for the funds, and in order to convince them, you should come up with a viable business plan. 2. Get proper licenses and permits. These are required for drug production and distribution. Investigate your state's specific regulations. [...]
Since the creation of the prescription system, doctors have written out medication requirements for pharmacies to fulfill. Only recently has the push from written notes to digital orders started to take place. Now, over 70% of physicians in the United States have transmitted at least one digital prescription. Growth in ePrescribing lagged behind other industries [...]
When using AlphaScrip's marketing strategies to help increase the prescriptions of pharmaceuticals, it's important to implement some kind of analytic program in order to be able to measure how effective those strategies have been. In addition to helping pharmaceutical companies to implement various marketing programs, AlphaScrip provides a client reporting platform that allows businesses to [...]
Pharmaceuticals are no different than any other type of product, and like any business - good marketing is necessary for generating awareness for a product and a willingness to purchase a product - especially products that are new on the market. The following are a few examples of a few proven marketing strategies specific to [...]