In the age of analytics, there’s no shortage of data collection. The goal then becomes using intelligent systems to make sound, data-driven business decisions. The ability to accurately predict cause and effect through data, obtained through advanced client reporting systems, can help pharmaceutical companies make better business decisions.
What Type of Data Should Pharmaceutical Companies Focus On?
Data can incorporate client-specified metrics and focus on:
- Sales rep territories
- Physician call files
- Physician list
- Pharmacy lists
- Patient registration lists
What Reports Can Be Generated?
Various reports that can be generated include:
- Territory/District/Regional Sales Roll-up Reports
- Program ROI
- Claim Detail
- Claim Activity Summaries
- Budget and PO Reconciliation Reports
- Patience Compliance
- Dispensing Pharmacy Summaries and Detail
- Longitudinal Tracking
- Physician Counts and Detail
How Does This Help?
Through data and reports, pharmaceutical companies find information on who is buying their products, where products are mostly being distributed, which products are popular and unpopular, and more. This research assists companies with eliminating drugs that aren’t working and helps their medicine reach patients they hadn’t before. The results can be life-changing for people living in pharmacy deserts who do not have convenient access to a manufacturer’s brand.
Who Does This Benefit?
Client reports create strong relationships between marketers and manufacturers in the pharmaceutical industry. Analytics allows sales representatives to do more than just get a manufacturer’s brand out there. They allow companies to see what works best for their clients. This benefits the patients, creating loyalty to the manufacturer and brand.
Who Creates Pharmaceutical Marketing Reports?
Currently, AlphaScrip’s client reporting system delivers timely, accurate, and detailed claims data and prescription usage to clients with a flexible reporting platform. This platform can be used to generate reports based on client-specific requirements, including frequency, delivery method, and chosen format.
Using predictive analytics, it is possible to optimize marketing and sales strategies to transform commercial-spend and increase returns. Learn more about how AlphaScrip puts analytics to work for pharmaceutical companies.