Pharmacy-Based Sample Voucher Programs
- Designed to always generate a prescription – never replace one
- Gets patients started on therapy quickly and easily
- Starter supply is dispensed by the pharmacy from a prescription written by the physician for a specific trial quantity
- Facilitates sampling of controlled substances, expensive therapies and products in short supply
- Ties sampling costs directly to prescriptions filled
- Creates brand awareness and builds loyalty with physicians and patients
- Features a variety of options for voucher distribution to physicians via sales reps’ detailing and direct mail, or direct to patients via downloads from branded Internet sites, e-mail marketing campaigns and other DTC vehicles
- Allows sampling into group practices, hospitals and MCOs
- Provides critical sampling data while improving tracking and accountability
- Eliminates special packaging, tracking, storing and accounting required by physical samples
- No PDMA compliance issues
- Vouchers can be delivered to prescribers without requiring their signatures
- Introduces sampling into vacant territories, “no sample” physicians, and physicians not called on
- Builds brand awareness and patient goodwill for physicians while ensuring that patients receive pharmacy counseling when the sample medication is dispensed
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