Pharmaceutical Sampling Program
AlphaScrip’s pharmacy based pharmaceutical sampling program is an excellent alternative to the traditional sampling method, facilitating the delivery of samples (including controlled substances, expensive therapies and products with limited supply). Through this program, the physician provides the patient with a voucher for a specific trial quantity of a sample product, which is then filled by the pharmacy at no charge to the patient. This is highly beneficial for patients as pharmacies will check for potential drug interaction issues, and will also provide pharmacy counseling when the sample is dispensed.
Pharmaceutical manufacturers can easily deliver these sample vouchers through our pharmaceutical sampling program to physicians in group practices, hospitals, and MCOs through the same traditional marketing methods, such as sales representative, detailing and direct mail. Vouchers also provide the opportunity to introduce sampling into vacant territories,”no sample” physician offices, and physicians not called on. Additionally, pharmaceutical manufacturers can also deliver vouchers directly to patients via downloads from branded Internet sites, email marketing campaigns, and other DTC vehicles.
The benefits of a pharmacy-based sample voucher program offered by AlphaScrip are significant:
- Pharmaceutical sampling program costs are tied directly to prescriptions filled.
- Ensures the sample product is delivered to the intended patient; improving tracking, accountability, and sampling data
- Need for packaging, shipping, tracking, storing, and accounting for sample medications used by the sales team is eliminated
- No risk of sample products expiring in the field or physicians’ offices as all samples are provided by stocked pharmacies
- Dispensed through traditional pharmacy channels to allow for patient consultation, and DUR (drug utilization review)
- Opportunity to reinforce brand awareness and loyalty with physicians and patients.
Co-Pay Offset Programs
An AlphaScrip co-pay program provides instant savings to a patient at the pharmacy by reducing out-of-pocket expense. The patient simply presents the AlphaScrip co-pay offering to any pharmacist receiving the savings immediately.
AlphaScrip’s ability to customize program business rules, and have real-time 24/7 visibility of program claim activity, provides an extremely effective tool to brands facing formulary challenges by equalizing tier positions.
Patient Adherence Programs
An AlphaScrip Patient Adherence program gets patients started on therapy and then keeps them on therapy increasing patient adherence.
- Branded patient offering designed to get patients started on therapy.
- Multi-use offer with the ability to provide varied business rules drives ongoing refills.
- Ongoing patient messaging providing disease-state education, refills reminders, and dispensing pharmacy engagement.
Patient Support Services
With branded products facing an increasingly difficult payer market, along with the development of new specialty products with tighter FDA requirements and insurance requirements, AlphaScrip has developed a full suite of patient services to help brands drive prescription fills. The AlphaScrip offering includes:
- Patient Reimbursement – Integrated product solution providing co-pay offset with verification of benefits and PA support
- Dispensing Pharmacy – Nationwide pharmacy supporting existing and new clients, providing a range of patient support services, including brand friendly pharmacy partner (DAW, No Switches, No Physician Call Backs), pharma sales rep support, verification of benefits and PA support, and integrated co-pay offering providing all eligible patients co-pay support with customized business rules
- Direct to Patient Offerings – Provide benefit directly to patients when product is not covered
- Physician Office Co-pay Support – Point-of-Service co-pay offset for products covered under medical benefit
Additional Programs and Services
As an innovative leader with decades of pharmaceutical industry experience, AlphaScrip offers the following additional programs and services to help support each brand team’s promotional efforts and goals:
- Vacant territory and “no see” programs
- Patient assistance programs
- eVoucher program offerings
- Mobile couponing and location services (iPhone & Android applications)
- Alternative program funding
- Graphic design and materials production
- Fulfillment and warehousing
- Pharmacy and patient call center services
- Internet-based response and integration
- Customized data integration and reporting