AlphaScrip

Pharmaceutical Case Studies

Custom Programs by Alphascrip

AlphaScrip specializes in the design and administration of custom programs that meet the specific needs of our clients. The following case studies are just of few of the cost-effective solutions that we’ve developed.


CASE STUDY 1

Service Offering: Varied Benefit Multi-use Rx Savings Card

Client Challenge: Difficulties in getting patients started on the brand due to prior authorization and formulary challenges and pharmacy switches.

AlphaScrip Solution: Rx Savings Card, a technology based solution, which provides the benefit of either a sample prescription or copay assistance on one card based upon primary claim response and patient insurance coverage on the first fill; all additional fills provide traditional copay assistance benefit.

Claim Volume: Approximately 30,000 paid claims per month

Reimbursement: Approximately $2.5 million in payments per month

Reporting Platform: Daily, weekly and monthly customized brand reports: weekly data integration into manufacturer data warehouse; web-portal reporting access for daily activity updates; ad-hoc reports as required

Results: Provides patients in need of a prior authorization a free starter supply to bridge the PA process and get started on therapy; secondary messaging is also incorporated upon claim submission providing pharmacists additional patient prior authorization support; all other patients receive standard copay assistance benefit based upon business rules. One card solution provides simple sales rep messaging to physician and ensures a patient does not leave pharmacy without a prescription fill due to PA requirement. Analytics show the programs not only helped grow new unique patient starts, but also increased the average lengths of therapy by 3.0 fills – generating a significant program ROI.

 

CASE STUDY 2

Client Challenge: Maturing brand with an age 50+ patient population attempting to maximize total prescriptions until loss of exclusivity

AlphaScrip Solution: A multi-use copay assistance card requiring activation was put in place minimizing patient out-of- pocket expense. The program also required for AlphaScrip to be integrated with the manufacturer’s patient hub, web site and data analytics vendor.

Claim Volume: Approximately 6,000 paid claim per month

Reimbursement: Approximately $450,000 per month

Reporting Platform: Weekly and monthly customized brand reports: weekly data integration into manufacturer data warehouse; ad-hoc reports as required; data was leveraged for additional patient communication to drive adherence

Results: Average card usage exceeded average patient usages by 4 fills driven by new patient starts as well as patient adherence.   Positive ROI resulted in program being continued beyond the loss of exclusivity.

 

CASE STUDY 3

Client Challenge: Leading prescription drug product was coming off patent. The product was also being reformulated.

AlphaScrip Solution: Developed a free starter supply program targeting physicians and pharmacies to drive patient conversions to the new therapy. This was supported by a co-pay offset program significantly minimizing patient out-of-pocket cost challenges and driving compliance.

Claim Volume: Approximately 100,000 paid claims per month

Reimbursement: Approximately $5,000,000 per month

Reporting Platform: Weekly and monthly customized brand reports; ad-hoc reports as required

Results: Successful conversion of patients to new formulation resulting in positive program ROI